Your website is a huge part of your business, and it is essential to keep it fully optimized, user-friendly, and SEO friendly, so you don’t lose customers and revenues.
Your site must tell visitors what your business is about, how you can help them, and how they can contact you.
So at a minimum, your site needs at least five pages.
This includes:
1. Your Home Page
This is the first page visitors will see, and also likely to be the first page that Google notices.
Meanwhile, it may be the trickiest to get right, because it determines whether a visitor will stay or browse around. So, you’ve got three seconds to convince a visitor that they’re in the right place and that you are the one they should do business with.
2. About Us Page
This page will highlight your expertise and credibility. On this page, you want to communicate why you’re qualified to deliver on the promises you make in your unique selling proposition. People like to do business with people they know, like, and trust. Therefore, this page is your opportunity to make people relate to your brand.
3. Your Services Page
This page is often overlooked because the content may seem too obvious to you as the business owner. For example, if you’re a dentist, you know you do dental exams, cleanings, fill cavities, treat gum disease, and do root canals, crowns, partials, and all the other usual dental services.
However, you need to spell this out on your services page. It’s the way to convert a visitor to a client. You want to spend a considerable amount of time highlighting anything special about how you deliver these services, too. This page is also essential for showing Google what you do.
4. Your Contact Page
Even with your phone number displayed prominently on your website, you still need a Contact page. You will need to include your address, phone, and even a map to your location on that page.
Do NOT include your email address because you’re guaranteed to get swamped with a million spam emails then. Instead, you can add a contact form your visitors can complete to contact you.
5. Your Articles Page
This will contain your blogs or articles. This is an easy way to publish frequently, building the credibility and size of your website while establishing a connection with your prospective and current customers. Having a blog or articles page on your site is so important that we’ll give it the next chapter.
Conclusion
These pages mentioned above are important for your site. They make it easy for visitors to navigate your site and for them to know what you are about. Investing right in these pages will sure go a long way to turn visitors on your page to customers.
