If you do it the right way, your blog is pretty much a Google magnet. With a great blog, some marketers get more traffic than their counterparts who pay for traffic with sponsored ads in Google.

Blogs are updated frequently, which means Google’s bots come back often – this gives Google the impression that your website is an authority in your industry.

Meanwhile, if you blog the wrong way, nothing good will come from it. So, let’s dig into how to blog the right way.

First, What Is a Blog?

There are many ways to build a website, but one of the most powerful is to have it built using the WordPress platform. Google loves sites built this way. Your site will still look like a ‘normal’ website – but it’ll also feature a quick and easy way to publish blog posts. So, you’ll have your site, and also an article page which features your blog posts.

How to Blog?

Blogs are a lot like articles. Blog posts are more fun to write because, unlike writing articles to publish in article directories, you’ve got complete editorial control. You can also write anyhow, talk about anything at any time. You can be opinionated, promotional, and controversial.

Some Blogging Tips:

• Make your posts short. Generally, you want to go 250-500 words.
• Use compelling titles that’ll spark your visitors’ curiosity.
• Write a 1-2 sentence teaser – like a summary and a mini sales piece giving a visitor a reason to read the post.
• Use a keyword for each post. Also, use it in your title, teaser, first sentence, as an ALT tag for images you use, like a tag, and possibly as a category for your post.
• Write using short paragraphs, headlines, subheads, bullets, and white space.
• Always have a call to action at the end of your blog post.
• You can also create internal links to other blog posts on your website that are relevant to the topic. Be sure to use a keyword as the anchor text.

How Often Do You Need to Blog?

Every day would be ideal. However, if you may not have the time, about 3 to 5 times a week would be perfect.

The fantastic thing with most blog setups is you can write multiple blog posts at once and then set them to a future publishing date –anytime you want.

Final Thoughts

Blogging is a great way to promote your business. Meanwhile, regardless of whatever you decide to blog about or how frequently you want to blog, it is impressive to be consistent.

A consistent blog trains Google to come back and check for new content; this not only ranks you high on search engines but keeps your visitors and customers engaged.