Different marketers qualify ‘good’ keywords differently – depending on the niche and the geographical area.

However, in general, you want to find keywords that are low hanging fruit. That means a keyword with a right balance between high search volume and low competition.

The following tips will help you find the right keyword – a keyword that’s not too competitive or overshadows your business.

●      Know Your Niche

Different niches have different keywords. For example, keywords related to the fashion industry would be quite different from those in Artificial Intelligence.

●      Research

The major key to getting the right keyword is to do your research and analysis. You will find a sweet spot that has relatively high search volume and relatively low competition. Once you find words like that, focus on them and look for more with similar or better metrics.

●      Avoid Competitive Keywords 

If you aim for keywords that are too competitive, it will take longer to make progress as far as your Google placement. You’ll compete with businesses that may have been going for those keywords for years, businesses that may have much deeper pockets or a dedicated Internet marketing department.

●      Avoid Easy Keywords 

If you aim for keywords that are “too easy,” they most likely won’t have enough search volume to make your efforts pay off.

For example, some business owners think they’re doing well with Google if they type their name or their business’ name into Google’s search box and their website comes up on the first page.

That’s not good enough. That means only someone who already knows you or your business can find you online.

You want to be more intentional. Use keywords so that when people search for the products and services you offer, they find you without searching using your name.

In this case, the keywords are your products or services and, most likely, your geographical location. It’s pretty easy to rank for your name or your business name. Ranking well for your products and services is another matter.

●      Sort Your Keywords By Priority

Sort your keyword target list by priority, so you know which keywords you’ll go after first. It’s a good idea to even color-code your list so you can get extreme clarity on which words are the priority. You might choose to focus on 5-10 keywords at a time, moving down your list after you’ve made solid progress on the first batch of keywords.

In Conclusion 

The best way to rank well on Google or get your targeted audience to find your business is by using the right keyword.

So, do your research on keywords appropriate for your niche, products/services, and geographical location. Then, incorporate them the right way into your content so Google can easily pick them up.