Video is one of the hottest marketing tools online today. Studies show that websites featuring videos get visitors staying longer than if there was just text on that page.

Google notices how long your visitors stay, of course, so anything you can do to get them to say longer and visit more of your pages is good.

A good reason video marketing is so effective is that Google loves video so much it bought YouTube! It’s always a good idea to feed Google the kind of content it loves best.

As a marketer or business owner, you need to know the types of videos beneficial for marketing.

Below are video types to incorporate into your marketing plan and contents.

Article Videos

You could transform your articles into videos. There are several ways to do this – one is to paste your content into a PowerPoint presentation, then record the presentation using a screen recording tool like Camtasia. For audio, you could go with nothing, music, or reading the article aloud.

Image Videos

You could also create videos that focus on graphics. Using professional stock photography and little bits of text, you can create some very visually appealing videos. There are a few software programs that make this easy and kind of fun to do. Be sure to use music and images that are approved for commercial use.

Live-Action Videos

This is more like a TV ad sort of video. You’ll need to hire a professional video company to do this. But if you own top-notch video equipment, that’s fine!

How to Share Those Videos?

You should include videos on your blog and website.

You could also create a channel on YouTube for your business. This will help your prospects and customers to stay focused on your videos rather than finding just one and then ending up watching videos from your competitors, or videos that are completely off-topic.

You can distribute your videos like you do your articles and press releases. You can either do this with the help of a marketer or on your own – it’ll just take more hands-on work. Do a Google search for: video sharing sites. Other than YouTube, there are several other video distribution sites you may be able to submit to, depending on your topic and the type of video you’ve created.

Conclusion 

You should create appealing video content as part of your marketing strategy. Meanwhile, you shouldn’t just make one video and stop. Creating videos consistently is the best practice. It will not get you more audience but keep them more informed about your brand and encourage them to do business with you.